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Organizing Your Twitter Lists for Better ROI
Revenue Growth, Social MediaSocial Media is about engaging your audience through conversation and conversion. By offering great content, your followers are likely to download, share, or contact you to learn more. However, to get the most out of your social media outlets it’s important that your message is directed at the appropriate audience. Twitter offers you the ability to create and edit lists, but not an easy way of maintaining them. Below, I discuss ways to segment and maintain your Twitter lists for better ROI.
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The New LinkedIn Contacts: Another Tool for 1:1 Engagement
Revenue Growth, Revenue Marketing, Sales ExcellenceWe have written several posts over the last few years on 1:1 engagement. We highlighted tools like XOBNI (for Outlook), Social CRM tools, and more recently Cloze and Newsie and even Plaxo to name a few. Now LinkedIn’s new LinkedIn Contacts is another powerful tool you can use.
LinkedIn Contacts is based on the Connected technology, the content management startup LinkedIn acquired in 2011.
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2013 MIT Sloan CIO Symposium
Revenue GrowthRevenue Architects continues as a volunteer for this year’s MIT Sloan CIO Symposium. The theme is The Transformational CIO – Architecting the Enterprise of the Future. Great speakers and the innovative early stage businesses in the Innovation Showcase will make this a compelling event.
“The MIT Sloan CIO Symposium is an annual one-day conference, held on the MIT campus, where CIOs and other senior business executives from around the world gather to explore how leading-edge academic research and innovative technologies can help address the practical challenges faced in today’s changing economy.”
We have a few Partner Tickets at a reduced rate, let me know if you might like to attend (first come, first serve)
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Behind The Ropes at Augusta National and The Masters
Financial Advisor Marketing, Revenue Growth, Sales ExcellenceThe Green Jacket. Source Golf Digest
For golfers, particularly in the northern and colder climates, this is a great time time of year. We immerse ourselves in the Masters experience. Non-golfing friends and partners hear The Golf Channel in the background and before long, they get to know the players and the shot strategies though subconscious listening.
As I look ahead to the weekend – and in particular to the last 9 on Sunday (the best 3 hours in sports), I also think of the how incredible it is that Augusta National has created such a powerful and unique brand. Even Bubba Watson was brought to tears yesterday when talking about the importance of the “green Jacket” There are lessons in here for any business and particularly for those offering a professional service experience.
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Financial Advisors: Launch Campaigns to Build Business
B2B Marketing and Sales, Content Marketing, Financial Advisor Marketing, Revenue Growth, Revenue MarketingWith a solid Digital Marketing Foundation, Financial Advisors can run effective, targeted campaigns to build reputation and generate qualified client leads that can be nurtured and won.
Digital Marketing Foundation
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Bonefishing at Turneffe Flats: Just Like Marketing!
B2B Marketing and Sales, Inbound Marketing, Newsletter, Revenue Growth, Revenue MarketingThis post is for fun, but as I write it I can’t help but see parallels between fishing for “bones” and inbound marketing. The equipment, tactics, strategies and execution needed to catch a bonefish are similar to those required for effective marketing.
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