CLM YouTube Video
This video speaks nicely to what Revenue Architects believes our clients need to consider!
Entries by John Stone
An interview on Womens Radio
Pat Lynch from Women’s Radio interviewed me last week about developing revenue architectures using Internet Marketing and Social Media strategies. I first met Pat at the Gilbane Conference in San Francisco. Pat is the Editor-in-Chief and Host of “Speak Up!” Speak Up! invites women, and also men, who “speak” to women in terms of their […]
Schwab Impact 2009 – Navigating Social Media
Per request, I am sharing 2009 Impact presentation here. Social Media for Schwab Advisors View more presentations from John Stone.
Small Association – Collaborative Web Site on a Small Budget
Helping the Greensboro Association Go Online Over the last few years, I have worked with a number of larger associations to modernize their online experience and build and enhance community among their membership. With the advent of web 2.0 and social media, these associations recognized that to sustain their membership and attract new members, they […]
Two Days at the Reynolds Plantation with OPEI
I have just returned from a terrific two day visit with OPEI at the Reynolds Plantation in Greensboro, GA. I was speaking there on Social Media and Web 2.0. (Presentation below). OPEI is an intimate Association who’s members are both competitors and friends – they come together each year for a few days of learning […]
Changing the Education & Information Delivery Paradigm
Use new technologies to enhance your education and information delivery strategy! I think we all agree that education and learning is critical – for students, educational institutions, corporations, and governments. An educated workforce delivers competitive advantage of nations, and our educational institutions and information resources must deliver the best possible learning experience. Corporations and governments […]
At Gilbane San Francisco June 2-4
I am looking forward to visiting some friends in Napa Valley over the weekend of June 30-31 where I will get to see how the other half lives! 🙂 After that, I will be heading to San Francisco to facilitate a workshop at the Gilbane Conference on June 2-4. My topic: Social Media and the […]
OPEI's 57th Annual Meeting
T.J. O’Connor and I are looking forward to speaking on June 25-7: Ritz Carlton-Lodge Reynolds Plantation One Lake Oconee Trail Greensboro, GA 30642 Abstract: Companies are undergoing a massive shift in investment away from traditional media toward online media. New web sites and social networks are accelerating brand awareness and audience engagement. Customers are making […]
Digital Marketing Strategy Checklist
When setting out to develop an Internet Marketing strategy, you need to connect the dots between a wide range of business, marketing, technology and project elements. A web strategy today involves a lot more than your web site. In the late 1990s it was very much about defining your branded online presence via the web […]
Fixing the B2B Revenue Engine
With the advent of new media and digital marketing, marketing and sales needs to be joined at the hip. There is a lot of focus now – even more than usual – on sales and the revenue model and how to make it work. With tougher economic times, business leaders are looking with even greater […]