This post is updated. It was originally published in 2017.
Independent Advisors need a strategy-led, systematic growth program.
We recently published the Financial Advisor SMART BOOK™, 2020 Edition. This latest edition has been updated and outlines the Revenue Architecture Methodology that financial advisors can use to add greater structure and predictability in their revenue engine. We introduce nine steps and advisor-specific marketing and sales strategies that are helping advisors capture client value.
The comprehensive guide helps independent financial advisors build a strategy-led, systematic growth program with 9 proven strategies. The goal is to help advisors:
- Increase Volume: Generate More Visits & Inquiries
- Increase Client Value: Get Better Qualified Inquiries
- Increase Velocity: Increase your Conversion Rate
- Increase AUM and Revenue: Optimize Engagement for AUM growth and Revenue Impact.
Having a vision and game plan for growth is important for financial advisors to thrive in a challenging marketplace. The Smart Book™ outlines how you can achieve more predictable and sustainable revenue growth by establishing a Revenue Architecture that fits your firm. The key is to commit to a systematic sales and marketing process by following the 9 proven strategies to guide your approach.
[Strategy 1 of 9] Markets & Buyers – Define Ideal Clients and Market Segments
This may seem obvious, but we are surprised how many advisors we work with have not done a marketplace assessment, defined segments, and personas.