Source: Join the Dots
LinkedIn is the most used and most trusted social media platform that high net worth investors (HNWIs) tap to research financial decisions, according to a 2014 survey of HNWIs by Join the Dots. And they are using it across all investable asset ranges.
Source: Join the Dots
These HNWIs are tapping various forms of content to inform the financial decision journey, according Join the Dots research. Those who use it for both discovery and consideration are driven to action.
Before you publish a blog post, ensure the content, and context meet your company’s standards and the post is optimized and ready. Too often, authors get off topic or write overly complicated information without proper context resulting in a less than positive response and engagement. When we publish a post or work with clients on publishing a post, we use a checklist to remind ourselves to address a range of important factors. Below is a Blog Post Checklist that includes questions you can ask before pressing the ‘publish’ button.
It has been well over a decade since the digital revolution went mainstream. However, according to Google, 55% of small businesses don’t even have a website. The vast majority of those that do, have a website that lacks key features necessary to make digital a revenue generating channel. A common reason for this lack of focus is the belief that real business comes via traditional channels like referrals.
The problem is that referrals are heavily influenced by digital channels. Your client base needs to know exactly what makes you great and be energized to make a referral. Digital channels provide the necessary energy. A well thought out digital strategy is vital to guide the referral process.